[Video] How J&J Joined the Twittersphere

It’s not as hard as you think. Like anything else, the more time you actually spend learning something firsthand, the easier it becomes. Many thought Twitter would just be another fad, but from the looks of things, it’s here to stay. If you have not jumped on board yet, it’s never too late.  Take a look at how J&J jumped in.

Presented by Marc Monseau on October 27, 2009 at the e-Patient Connections Conference in Philadelphia, this video elaborates on how to establish legal and regulatory guard rails; the importance of an online personality; and how a 120-year old conservative company like Johnson and Johnson can become a Twitter innovator.

Part 1

Part 2